Pleasing the Eye: Enhancing Your Hotel's Curb Appeal

Pleasing the Eye: Enhancing Your Hotel's Curb Appeal

Hoteliers put all their focus and energy into making their property the best place to stay. You want your guests to feel welcomed and cared for, which means you have to meet their needs before they walk through your front doors. It's smart to strive for quality improvements regarding aspects like Wi-Fi speed and room cleanliness, but your hotel's exterior needs attention as well.

When people see your hotel front through online pictures or when driving past the premises, the quality reflects what they'll find once they enter. A shabby exterior and overgrown weeds demonstrate that management isn't concerned about taking care of their land, so why would they care for their guests?

Transform your property by enhancing your hotel's curb appeal with these eye-catching tips. Once visitors notice the hard work you put into making your building look great, they'll be more inclined to trust you with their well-being during their next trip.

  1. Install a Sign
  2. Take a look at any sign you currently have outside your hotel. Is it covered in dirt from years of standing against the elements? Maybe it isn't as bright as it used to be or has an outdated design.

    A good sign shows you have pride in your hotel. Install something modern and fresh to invite patrons to come inside — rather than turn them away when they remember past lousy hotel experiences.

  3. Enhance Your Lighting
  4. Don't let the sun set on your opportunity to impress guests with your hotel's design. Enhance your lighting by switching exterior light fixtures to LED bulbs. Compared to traditional incandescent bulbs, LEDs save people more money on their electric bills each year, so you can show off your hotel through the night without worrying about your budget.

  5. Wash the Exterior
  6. Staff members clean the inside of your hotel multiple times a day, but what about the outside? Exterior walls hold onto grime and bacteria because they face weather events daily, but you can easily wash away the mess with a power washer or window cleaning crew. Your hotel will look younger and more appealing to guests after a deep clean.

  7. Repair Your Roof
  8. You may not think people notice your hotel's roof, but they do. Broken shingles look shabby from the street and lead to leaks in the rooms. Help your roof look great all the time by finding and repairing leaks, along with preventing further storm damage. Check your roof after every major storm and schedule regular inspections with a professional to make it last for decades.

  9. Decorate Your Outdoor Pool
  10. Most hotels offer an outdoor pool because nearly everyone enjoys this amenity. People can relax in lounge chairs while their kids play in the water, but no one wants to spend time at a hotel with a dirty pool. Beautify your swimming area with creative decor, plants and furniture. If your pool's appearance invites people to stop by, they'll choose your property over nearby hotels.

  11. Hire a Landscaping Team
  12. Consider how much time you invest in your landscaping. When people see the same small flowers and shrubs year after year, your curb appeal decreases. Hire a landscaping team and talk with them about any plans you have in mind for your greenery.

    Plant seasonal arrangements and think about installing a garden to give visitors more to enjoy and explore. Switching up your landscaping every so often shows you're always striving to make your hotel a better place for guests.

Find Inspiration Online

Take a walk around your property and note what's out of date. Find inspiration online by sorting through pictures of other hotels' roofs and landscaping. You'll soon find what your business needs to maintain a better curb appeal. That way, anyone who sees an exterior shot of your hotel will make a snap decision to find out more.


Follow Kacey on Twitter and subscribe to her blog to keep up with her travels and inspiring posts!