Social media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
Read moreInject your marketing scheme with some creativity and boost your hotel off-season bookings. So it’s a fairly quiet time of the year, but that can often be a good thing. Many holidayers prefer and actively search for bookings around these times to avoid crowds and high prices. You want to make your hotel as attractive as possible - and as out there as possible - to potential bookers, so let’s look at some marketing strategies to increase those off-season bookings.
Read moreThere is nothing worse than walking down the hallways of your own hotel and realising that the rooms are not filled up to their potential.
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