Apart from the disastrous COVID-19 period, hospitality has been one of the most profitable businesses around the world.
Read moreSocial media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
Read moreInject your marketing scheme with some creativity and boost your hotel off-season bookings. So it’s a fairly quiet time of the year, but that can often be a good thing. Many holidayers prefer and actively search for bookings around these times to avoid crowds and high prices. You want to make your hotel as attractive as possible - and as out there as possible - to potential bookers, so let’s look at some marketing strategies to increase those off-season bookings.
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