The Impact of Influencer Marketing In The Hospitality Industry
Thanks to the rise of technology over the past few decades, marketing and advertising have evolved at an unprecedented rate. As such, every one in four consumers now use social media to make purchasing decisions, which has since thrust the importance of celebrity ambassadors and influencer marketing into the limelight.
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7 Proven Social Media Tactics to Promote Your Hotel and Win Loyal Customers
Social media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
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