7 Proven Social Media Tactics to Promote Your Hotel and Win Loyal Customers
Social media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
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Guest reviews matter! How to encourage them?
Online guest reviews have never been so important. An average consumer will want to read 6 to 12 reviews before booking a room. Furthermore, according to TrustYou, 95% of travellers will read reviews before confirming the reservation! Customers trust reviews more than they do official business communication as they assume that reviews are authentic and based on real experience.
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8 Best Practices to Increase Your Hotel’s Off-Season Bookings
Inject your marketing scheme with some creativity and boost your hotel off-season bookings. So it’s a fairly quiet time of the year, but that can often be a good thing. Many holidayers prefer and actively search for bookings around these times to avoid crowds and high prices. You want to make your hotel as attractive as possible - and as out there as possible - to potential bookers, so let’s look at some marketing strategies to increase those off-season bookings.
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