5 Most Common Fields of Mistakes in Hotel Management
Imagine it's summer. Your hotel is ready for a fantastic season. Your rooms are beautiful, shiny, and eager to welcome new guests. You know that your region is a popular tourist destination, and you expect the bookings to fly in by themselves …. But they don't. It has happened to many managers at some point in their careers – but why does it happen?
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7 Proven Social Media Tactics to Promote Your Hotel and Win Loyal Customers
Social media usage is on the rise. Today, consumers are spending more time on social networks and messaging platforms than ever before. It is key for hotels to have a brand presence on social media channels, especially since social media marketing has been proven to be more effective than traditional marketing when utilized in a smart way and with purpose. Social media marketing permits a two-way communication between consumers and yourself. Therefore, social media is a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.
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Guest reviews matter! How to encourage them?
Online guest reviews have never been so important. An average consumer will want to read 6 to 12 reviews before booking a room. Furthermore, according to TrustYou, 95% of travellers will read reviews before confirming the reservation! Customers trust reviews more than they do official business communication as they assume that reviews are authentic and based on real experience.
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